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Asia

The country travellers worldwide dream of most — a perfect blend of tradition and the modern: cherry blossoms, ramen, onsen and the Shinkansen.

In 2026 China is easier to visit than ever — Thai passport holders enter visa-free for 30 days, pay with Alipay/WeChat, an eSIM beats the firewall, and high-speed rail covers the whole country.

Bangkok was the world's most-visited city in 2025 with 30.3 million arrivals — temples, street food, night markets and world-class beaches.

The Hidden Gem of Asia — nature, culture, night markets and some of the best food in the world. Safe, with wonderfully kind locals.

From the K-Pop and K-Drama wave to a top-tier Asian destination — Seoul, the city that never sleeps, with great-value K-Beauty and the best BBQ in the world.

The smallest yet most polished city-state in Asia — clean, safe, with multicultural food, Gardens by the Bay and Marina Bay Sands, like nowhere else.

A city that never sleeps — waterfront skyscrapers, world-class dim sum and buzzing night markets. Still an essential destination.

The Island of the Gods — clifftop temples, infinity pools, the Tegalalang rice terraces and sunsets at Tanah Lot. There's a reason everyone visits Bali once.

The longest and most varied country in Southeast Asia — the stunning Ha Long Bay, the lantern town of Hoi An, and the best pho and bánh mì anywhere.

Coral islands in the Indian Ocean with the clearest turquoise water on earth — overwater villas and snorkelling with whale sharks. A true bucket-list trip.

One of the grandest, most varied countries on earth — the Taj Mahal, Rajput forts, the Himalayas, the beaches of Goa, and spiced food you'll crave for life.

The pearl of the Indian Ocean — the Sigiriya rock fortress, the hill-country tea estates of Ella, wild elephants, and beaches not yet as crowded as Bali. Trending hard in 2025.

The most-visited country in Asia in Q1 2025, thanks to visa-free policies for many nationalities — Penang, a world-class food city, and the Borneo rainforest.