Daiwa Roynet Hotel Sendai-Nishiguchi PREMIER — the brand-new option with rooms bigger than you'd expect
Did you know that Daiwa Roynet — a business hotel chain trusted by Japanese travellers for decades — recently launched a new tier called PREMIER? In Sendai, it sits on the Nishiguchi (West Exit) side and is just a few minutes' walk from the station. What makes it different from the original Daiwa Roynet is immediately clear: rooms are noticeably larger, the entire interior is freshly designed, and the bathroom comes with the separate wet/dry layout that Japanese designers have carefully refined. A score of 9.1 from early guests confirms this is the West Exit's most talked-about new opening.
Let's be honest — the Daiwa Roynet name has long been associated with functional-but-unremarkable business hotels. The PREMIER line changes that impression from the moment you step into the room. A Moderate Double runs around 19 sqm, noticeably wider than the 14–16 sqm you often get at a standard Daiwa Roynet. Whether you're travelling solo or with a partner, there's a tangible sense of breathing room. A full-size work desk sits angled towards the window, making it comfortable to work or eat in the room, and the beds use a quality mattress that guests in early reviews specifically mention.
"Many of the first guests said the same thing — the hotel is brand new, spotlessly clean, and the rooms are clearly larger than any other Daiwa Roynet branch."
The detail that sets this hotel apart from the average business hotel is the bathroom with a fully separated wet area and dry area. This might sound like a minor point, but anyone who has stayed across multiple Japanese hotels will know it makes a real difference every morning. No wet floor after showering, toiletries on the vanity staying dry, and an overall bathroom that stays neat and tidy throughout your stay.
The hotel sits in the Nishiguchi area of Aoba-ku, Sendai — about a 5-minute walk from JR Sendai Station West Exit. The advantage of the West Exit side is that you get the convenience of being near the station combined with noticeably less foot traffic than the busier East Exit. Restaurants and convenience stores are scattered all around, so whether you want to head out for dinner or pick up something to eat back in the room, it is easy. Travellers continuing on the Shinkansen can reach the platform with just a short walk.
Because it is newly opened, every corner of the hotel is in brand-new condition with no signs of wear — from the bed linen and furniture to the bathroom fittings. Travellers who have been frustrated by tired, dated rooms in older properties will particularly appreciate this. The Wi-Fi is stable throughout the hotel, which matters for business travellers and anyone who needs to stay connected while on the road.
Straight talk on what to know before booking — because this property is newly opened, the review count is still lower than hotels that have been operating for years. That said, every signal from early guests points in the same direction. Also worth noting: Daiwa Roynet Sendai has multiple branches (Nishiguchi PREMIER, Ichibancho, and the original), and you need to make sure you are booking the right one. There is no onsen or public bath here, so if soaking in hot water is part of your plan you will need to look elsewhere.
This hotel suits anyone who prefers something brand new, clean, and with more room than the typical business hotel at a comparable price. Whether you are here on business, to take in Sendai's famous Tanabata Festival, one of the highlights of the Tohoku region, or using Sendai as a base for a trip out to Matsushima — this new property should not disappoint.
In short, Daiwa Roynet Hotel Sendai-Nishiguchi PREMIER is a quiet, brand-new 4-star option with rooms that punch above their price point, starting from around ¥13,000/night. If you want to stay somewhere that still smells new — from the sheets to the furniture — this is the first name to check on the West Exit side.
Summary from Booking & Agoda
- ✓ Newly opened — every corner spotlessly clean with no signs of wear
- ✓ Rooms noticeably larger than a standard Daiwa Roynet
- ✓ Separate wet/dry bathroom — well designed
- ✓ ~5-min walk from JR Sendai Station West Exit
- ! Review count still low as a newly opened property — less accumulated feedback than established hotels
- ! No onsen or public bath facilities
- ! Branch name can be confused with other Daiwa Roynet Sendai locations — double-check when booking
- ✓ Full-size work desk · great for business travellers
- ✓ Stable Wi-Fi · works reliably throughout the hotel
- ✓ Quality beds — comfortable for a proper night's sleep
- ✓ West Exit location — convenient yet quieter than the east side
- ! No on-site restaurant — need to go out for meals
- ! No in-building parking (city centre location)
- ! Fewer room-type options compared to longer-established properties
- 💡If you want an onsen or public bath — Daiwa Roynet PREMIER does not have one → consider Hotel Monterey Sendai which has a natural hot-spring onsen in-house, or look for a local sento nearby.
- 💡If you rely on a high volume of reviews before deciding — being newly opened means fewer reviews than long-established hotels → check Trip.com alongside other platforms and look at the dates of the most recent reviews.
- 💡When booking through any OTA, check the branch name carefully — Daiwa Roynet Sendai has several branches → look for all three words 'Nishiguchi PREMIER' to avoid booking the wrong property by accident.