Asakusa Tobu Hotel — the family hotel in Tokyo where kids squeal walking through the door
Ever tried to find a Tokyo family hotel where the kids are genuinely excited and the parents aren't stressed out — great location, fair price, and you can walk to a famous temple on your first morning? Asakusa Tobu Hotel is the answer most families come back to. A 4-star hotel scoring 9.4 from 1,068 reviews, sitting in the heart of Asakusa, just 1 minute on foot from Asakusa Station and 5 minutes from Senso-ji — Tokyo's oldest and most iconic temple. Add a Hello Kitty Wa Modern room that turns this trip into a story the kids will be telling friends long after they're home, and you understand why this hotel keeps making the shortlist.
Asakusa Tobu Hotel stands at 1-9-10 Asakusa, Taito, Tokyo — one minute's walk from Asakusa Station (Ginza Line / Asakusa Line) and five minutes from Senso-ji, the landmark Buddhist temple and the heart of old Tokyo. Locations like this at this price point are genuinely rare. Fly into Haneda Airport, ride the Keikyu Airport Line and transfer onto the Asakusa Line, and you step out right in front of the hotel in around 35 minutes — no complicated multi-leg transfer, no taxi queues with tired children. From the same station the Ginza Line takes you to Shibuya in 25 minutes and across the whole city with ease.
"The kids walked into the Hello Kitty room and absolutely lost it — Kitty plushies on every pillow, Kitty bedding, Kitty decorations in the cabinet. The wa-modern design isn't overdone, so the grown-ups sleep well too. The kids posted to their stories all night."
What gets talked about most when families compare notes on Tokyo is the Hello Kitty Room Wa Modern, 26 sqm, sleeping three. The design blends gentle Japanese aesthetics with the Hello Kitty theme: plushies on the beds, Kitty-print linen, and Kitty collectibles in a display cabinet — but it is considered and restrained, not overwhelming. Parents can actually get a decent night's sleep while the children are still excitedly photographing everything. Getting this balance right is what most guests say the hotel does best.
The Asakusa location is an asset that can't be overstated for families wanting their children to experience old Tokyo. Walk out of the hotel, take the five-minute stroll to Senso-ji, pass through the giant Kaminarimon lantern gate, and continue down Nakamise Shopping Street — lined with shops selling Japanese snacks, traditional crafts, and souvenirs that children love. In the evening, a 10-minute train ride brings you face to face with the scale of Tokyo Skytree, or you can try a Sumida River cruise that departs not far from the hotel.
For getting around the city, Asakusa Station on the Ginza Line reaches Shibuya in 25 minutes and connects to virtually every major Tokyo destination. The Asakusa Line runs direct to Haneda Airport in 35 minutes — a real advantage on both arrival and departure days, especially with children and luggage. Families planning a Disney day can use the Asakusa Line and transfer to the JR Keiyo Line for Maihama, though the total journey is around 50 minutes, which is worth factoring in when planning the itinerary.
A score of 9.4 from 1,068 reviews is not an accident — guests consistently praise cleanliness, location, and attentive service. Staff familiar with family guests helpfully advise on the best early-morning window at Senso-ji before the crowds build, manage bag storage after check-out professionally, and communicate well in English. One honest note from real reviews: Wi-Fi can slow down between 19:00 and 22:00, peak hours when every room is online simultaneously — worth knowing if someone in the family needs a reliable connection for that time window.
A few things to know clearly before booking — the Hello Kitty Room sleeps three, not four. A family of four needing the Kitty experience will need to look at alternatives, as the Family Quad rooms do not carry the Hello Kitty theme. And because Hello Kitty rooms are limited in number, many families miss them simply by booking too late — especially during school holiday periods when rooms typically fill a month in advance. The room is 26 sqm, which is standard for central Tokyo; the hotel is not selling oversized space, it is selling location and a uniquely memorable theme.
Put plainly: Asakusa Tobu Hotel offers the best-located family stay in central Tokyo at this price tier. A Hello Kitty room for a family of three, within walking distance of Senso-ji on the first morning, with fast Haneda connections and Ginza Line access across the city — all starting from ¥22,000 per night for the Hello Kitty Room Wa Modern. That's genuinely good value for what you get in Tokyo.
Summary from Booking & Agoda
- ✓ Hello Kitty Wa Modern room — kids are genuinely thrilled every time
- ✓ Asakusa Station 1 min walk, Senso-ji 5 min — best location in the neighbourhood
- ✓ Tokyo Skytree 10 min by train, Sumida River cruise nearby
- ✓ Asakusa Line direct to Haneda Airport in 35 min — smooth arrival and departure
- ! Hello Kitty Room sleeps 3 only — families of 4 must use the standard Family Quad (no Kitty theme)
- ! Wi-Fi may slow during 19:00–22:00 peak hours
- ! Direct to Haneda, but Disney requires a train transfer — around 50 minutes total
- ✓ Best location in Asakusa — walk to everything you want to see
- ✓ Score 9.4 from 1,068 reviews — high confidence rating
- ✓ Staff great with families, advise on quiet early-morning Senso-ji visits
- ✓ Tobu Group standards — clean rooms and reliable Japanese-style service
- ! Hello Kitty Room at 26 sqm is Tokyo standard — not unusually large
- ! Hello Kitty rooms fill fast in school holidays — book early or miss out
- ! No swimming pool — better suited to sightseeing families than staycation
- 💡If your family is four people and you want Hello Kitty — the room only sleeps three → you will need to book the Family Quad, which has no Kitty theme, or book two rooms.
- 💡If Disney is your main focus — Asakusa is about 50 minutes from Disney (requires a train transfer) → hotels near Maihama or Shin-Urayasu are more practical if Disney is the primary destination.
- 💡If you need the Hello Kitty Room during school holidays — rooms fill more than a month ahead → book 2–3 months in advance or expect to end up in a standard room.